Table 1.
Origin of constructs and measured variables.
| Constructs | Items | Measured variables | Adapted Form |
|---|---|---|---|
| Live Streaming | LS1 | Social networking sites are motivated to buy through online | Xu et al. (2020); |
| LS2 | Hedonic consumption has encouraged shopping | ||
| LS3 | Online shopping is impacted by cognitive assimilation. | ||
| LS4 | Online shopping has evolved from impulsive consumption. | ||
| Celebrity Endorsements | CE1 | Number of celebrity posts shared that have a positive impact on online shopping | Zafar et al. (2021); |
| CE2 | The authenticity of celebrity posts boosts online sales. | ||
| CE3 | Celebrity endorsement fosters positive feelings toward online shopping. | ||
| CE4 | Recognizable of celebrity endorsers motivates me to purchase a product. | ||
| Promotional Tools | PT1 | Price discount helps to increase online selling. | Bakewell and Mitchell (2003); |
| PT2 | Sales promotion creates purchase intention online. | ||
| PT3 | By using the buy one get one technique the customer can easily attract to buy the product. | ||
| PT4 | I feel like buying a product when my social surroundings influence me to buy products online | ||
| Online Reviews | OR1 | Reviewers' reputations has a positive influence on online shopping | Park & Nicolau, J. L. (2015); Cheng, Y. H., & Ho, H. Y. (2015) |
| OR2 | Online reviews are reliable and increase sales through the internet | ||
| OR3 | Good customer ratings influence online shopping. | ||
| OR4 | Argument quality helps to convince the customer to buy the product online. | ||
| Online Shopping Behavior | OSB1 | Consumers are highly aware about online shopping | Hossain et al. (2018a); Neger & Uddin, (2020). |
| OSB2 | Consumers have positive perception towards online shopping | ||
| OSB3 | Consumers intent to purchase through online | ||
| OSB4 | Consumers have decided to purchase | ||
| OSB5 | Consumers are satisfied to buy with online | ||
| OSB6 | Consumers will recommend to others to purchase |