Table 2.
Descriptive statistics analysis.
| Constructs | N | Mean | Std. Deviation | Rank |
|---|---|---|---|---|
| Live Streaming | 350 | 3.9064 | .65559 | 3 |
| Celebrity Endorsement | 350 | 3.4829 | .94743 | 4 |
| Promotional Tools | 350 | 3.9943 | .61147 | 2 |
| Online Reviews | 350 | 4.1164 | .53580 | 1 |
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