Table 2.
Demographic characteristics of participants overall and by ad exposure frequency
| Overall | 1 ad exposure | 2 ad exposures | 4 ad exposures | |
|---|---|---|---|---|
| % | % | % | % | |
| Gender | ||||
| Male | 252 (43.5%) | 91 (47.4%) | 81 (40.9%) | 80 (42.3%) |
| Female | 327 (56.5%) | 101 (52.6%) | 117 (59.1%) | 109 (57.7%) |
| Age | ||||
| Mean Age (SD) | 47 (13.7) | 49 (13.2) | 47 (13.9) | 46 (13.8) |
| Race/Ethnicity a | ||||
| Non-Hispanic White | 394 (73.4%) | 137 (77.4%) | 135 (72.2%) | 122 (70.5%) |
| Non-Hispanic Black | 105 (19.6%) | 29 (16.4%) | 42 (22.5%) | 34 (19.7%) |
| Hispanic | 15 (2.8%) | 3 (1.7%) | 6 (3.2%) | 6 (3.5%) |
| Other | 23 (4.3%) | 8 (4.5%) | 4 (2.1%) | 11 (6.4%) |
| Education | ||||
| Less than high school | 6 (1.0%) | 4 (2.0%) | 2 (1.0%) | 0 (0%) |
| High school | 95 (16.0%) | 26 (13.1%) | 36 (18.0%) | 33 (16.8%) |
| Some college | 104 (17.5%) | 36 (18.2%) | 34 (17.0%) | 34 (17.3%) |
| College degree | 389 (65.5%) | 132 (66.7%) | 128 (64.0%) | 129 (65.8%) |
a
Respondents who reported their race but not ethnicity were coded as missing on the race/ethnicity variable and were therefore excluded from this table.