Table 2.
Summary of the documented crossmodal correspondences involving roughness
| Sensory domain | Main findings and relevant literature | 
|---|---|
| Audiovisual | Auditory dissonance correlates with visual roughness and spikier images (Giannos et al., 2021; Liew et al., 2017; Liew et al., 2018). Dark/light colours associated with rough/less rough sounds (Sun et al., 2018). | 
| Audiotactile | Low pitch matched with rough textures and high pitch with softness and with smooth textures (Eitan & Timmers, 2010; Etzi et al., 2016; Hamilton-Fletcher et al., 2018). Roughness tends to be associated with minor tonality (Murari et al., 2015). High vs. low music softness enhances consumers’ haptic softness perception (Imschloss & Kuehnl, 2019). | 
| Visuotactile | Softness and smoothness matched to bright colours (i.e., yellow, pink, and white), while roughness matched to darker colours (i.e., black, brown, red and purple-red; Jraissati et al., 2016; Ludwig & Simner, 2013; Slobodenyuk et al., 2015). | 
| Touch & Taste | Roughness associated with saltiness (Van Rompay & Groothedde, 2019; though see Wan et al., 2014). Biscuits tasted from roughers containers were rated as crunchier than those tasted from smooth containers (Biggs et al., 2016; Piqueras-Fiszman & Spence, 2012). Wine is judged to be significantly fruitier, sweeter, and more pleasant when tasters simultaneously touched smooth fabrics (Wang & Spence, 2018). Mineral water perceived as fresher, more pleasant, and lighter when contained in cups that felt smoother (Risso et al., 2019). Coffee tastes sweeter when sampled from a cup with a smooth, as opposed to a rough, surface. Coffee also rated as more acidic from the rough cup than when tasted from the smooth cup (Carvalho et al., 2020). | 
| Touch & Olfaction | Fabric swatches judged as feeling softer in the presence of a pleasant odor (i.e., lemon or lavender) than in the presence of an unpleasant animal-like odour (Demattè et al., 2006, though see Koijck et al., 2015). | 
| Auditory & Taste | Bitter taste mapped to rough and low-pitched sounds, whereas sweet tastes mapped to high pitched and smooth sounds (Knöferle et al., 2015). Saltiness associated with high auditory roughness (Wang et al., 2021). |