Appendix B.

Regression results.

Paths	β	STD	T statistics	P values
Information → Purchase intention	−0.106	0.046	2.323	0.020
Perceived Benefits → Purchase intention	0.286	0.046	6.198	0.000
Perceived Quality → Purchase intention	0.284	0.051	5.589	0.000
Sense of Community → Purchase intention	0.054	0.045	1.190	0.234
Trust → Purchase intention	0.138	0.045	3.060	0.002
WOM → Purchase intention	0.080	0.050	1.600	0.110