Table 2.
Goodness of measures
| Model Construct | Measurement | Item Loading | CR | AVE | Cronbach alpha | Model Construct | Measurement | Item Loading | CR | AVE | Cronbach alpha |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Intention | INTENT1 | 0.879 | 0.908 | 0.711 | 0.864 | Perceived benefits | pbenefit1 | 0.883 | 0.923 | 0.750 | 0.889 |
| INTENT2 | 0.843 | pbenefit2 | 0.883 | ||||||||
| INTENT3 | 0.820 | pbenefit3 | 0.876 | ||||||||
| INTENT4 | 0.829 | pbenefit4 | 0.821 | ||||||||
| Subjective norm | sn1 | 0.886 | 0.918 | 0.736 | 0.882 | Perceived barriers | barrier1 | 0.809 | 0.924 | 0.650 | 0.922 |
| sn2 | 0.895 | barrier2 | 0.823 | ||||||||
| sn3 | 0.816 | barrier3 | 0.837 | ||||||||
| sn4 | 0.833 | barrier4 | 0.714 | ||||||||
| Perceived behavioral control | pbc1 | 0.710 | 0.921 | 0.662 | 0.907 | barrier5 | 0.716 | ||||
| pbc2 | 0.719 | barrier6 | 0.744 | ||||||||
| pbc3 | 0.842 | barrier7 | 0.759 | ||||||||
| pbc4 | 0.889 | barrier8 | 0.676 | ||||||||
| pbc5 | 0.862 | barrier9 | 0.650 | ||||||||
| pbc6 | 0.841 | barrier10 | 0.661 | ||||||||
| NPC knowledge | knowledge_1 | 0.784 | 0.904 | 0.610 | 0.872 | Past behavior | past1 | 0.763 | 0.861 | 0.674 | 0.783 |
| knowledge_2 | 0.765 | past2 | 0.849 | ||||||||
| knowledge_3 | 0.781 | past4 | 0.848 | ||||||||
| knowledge_4 | 0.764 | Perceived risk | prisk1 | 0.910 | 0.937 | 0.832 | 0.904 | ||||
| knowledge_5 | 0.804 | prisk2 | 0.930 | ||||||||
| knowledge_6 | 0.786 | prisk3 | 0.896 | ||||||||
| Perceived severity | severity1 | 0.779 | 0.911 | 0.632 | 0.883 | ||||||
| severity4 | 0.731 | ||||||||||
| severity5 | 0.749 | ||||||||||
| severity6 | 0.836 | ||||||||||
| severity7 | 0.835 | ||||||||||
| severity8 | 0.833 |