Table 2.

Operational definition.

Construct	Operational Definition	Number of Questions	Reference
Continuance Intention	User's overall willingness to continue using AIPA	3	Ashfaq et al. (2020)
Utilitarian Value	The degree to which AIPA provides beneficial and good value	3	Kim and Oh (2011)
Hedonic Value	The degree to which AIPA provides pleasure, motivation, and comfort	3	Kim and Oh (2011)
Perceived Ease of Use	The extent to which AIPA is clear, understandable, and easy to use	3	Ashfaq et al. (2020)
Perceived Usefulness	The extent to which the use of AIPA is useful and helps users complete work	3	Ashfaq et al. (2020)
Novelty Value	The degree to which AIPA delivers new experiences and satisfies user curiosity	3	Hasan et al. (2021)
Perceived Enjoyment	The extent to which AIPA is enjoyable and interesting to use	3	Ashfaq et al. (2020)
Parasocial Interaction	The degree to which users perceive communication with AIPA realistically and personally	3	Jang (2020)