Table 1.

Reliability and Validity Analysis

Variables	Items	VIF	Loadings	T-Value	α	CR	AVE
Water Quality Knowledge (WQK)	WQK1	1.942	0.744	18.806	0.789	0.843	0.574
	WQK2	2.049	0.750	19.190
	WQK3	1.206	0.831	78.535
	WQK4	1.776	0.699	15.491
Social Perspective (SP)	SP1	1.510	0.709	18.766	0.734	0.829	0.548
	SP2	1.532	0.709	18.727
	SP3	1.503	0.775	28.844
	SP4	1.258	0.765	30.453
Health Consciousness (HC)	HC1	1.324	0.603	11.665	0.694	0.779	0.473
	HC2	1.537	0.643	12.255
	HC3	1.128	0.849	61.360
	HC4	1.483	0.628	12.654
Hygiene Water (HW)	HW1	2.194	0.847	51.852	0.884	0.920	0.741
	HW2	2.475	0.883	80.862
	HW3	2.227	0.850	52.678
	HW3	2.331	0.863	55.485
Cost Savings (CS)	CS1	1.592	0.808	31.612	0.831	0.887	0.664
	CS2	1.462	0.694	17.528
	CS3	2.597	0.888	66.303
	CS4	2.587	0.856	43.340
Water Colour (WT)	WC1	1.891	0.823	34.164	0.882	0.918	0.738
	WC2	2.652	0.876	47.849
	WC3	2.297	0.867	48.375
	WC4	2.409	0.869	57.261
Willingness to use Filter Water from Filtration Plants (WUFWFP)	AUWFP1	3.006	0.868	47.058	0.915	0.940	0.797
	AUWFP2	3.531	0.904	91.069
	AUWFP3	2.971	0.869	77.371
	AUWFP4	4.285	0.929	136.425