|
Consumerist
|
Shopping |
A3, A7, A15, A18, A22, A25, A26, A33, A35, A40, A42 |
| Change |
A2, A4, A9, A15, A25, A38, A42 |
| Car |
A3, A8, A17, A20, A34, A40, A42 |
| Stylish |
A4, A8, A11, A35, A44 |
| Gadgets |
A12, A18, A26, A37 |
| Luxury |
A7, A20, A24, A34 |
| New fashioned |
A6, A7, A13, A34 |
| Fashionable |
A13, A25, A34, A35 |
| Brands |
A8, A13, A26, A35 |
| Latest model |
A17, A34 |
| Travel |
A4, A40 |
| Differentiation |
A11, A44 |
| Clothes |
A13, A35 |
| Home-parties |
A7, A15 |
| Expensive |
A35, A38 |
| Newest |
A7, A17 |
| Appliances |
A4, A24 |
| Elegant |
A44 |
| Luxury- leisure |
A20 |
| Personal tailor |
A25 |
| Smart phone |
A4 |
| Make up |
A11 |
| Newer |
A7 |
| Charm |
A15 |
|
Easygoing
|
Unplanned |
A5, A9, A19, A27, A36, A39 |
| Relaxing |
A5, A12, A19, A27, A30, A39 |
| Passive leisure |
A15, A17 |
| Apathetic |
A9, A20 |
| Stability |
A31, A39 |
| Influenced-by-friends |
A10, A23 |
| Immediate-decision |
A3, A16 |
| Comfort |
A5, A19 |
| Care free |
A28 |
| Apathetic |
A23 |
| (Do) Nothing |
A43 |
| Indifferent |
A27 |
| Incurious |
A31 |
|
Socially Useful
|
Society |
A1, A4, A11, A22, A26, A34, A42 |
| Being-useful |
A4, A14, A26, A31, A38, A40, A44 |
| Good-athlete |
A12, A26, A40 |
| Role-model |
A11, A22, A29 |
| Social-responsibility |
A1, A6, A32 |
| Impact |
A10, A29, A44 |
| Social-expectation |
A22, A42 |
| Social-duty |
A1, A13 |
| Positive |
A12, A39 |
| Reputation |
A22 |
| Charity |
A34 |
| Social face |
A4 |
|
Profit-Oriented
|
Profit |
A6, A9, A16, A21, A30, A43 |
| Money |
A6, A11, A16, A18, A24, A43 |
| Make money |
A9, A19, A32, A36 |
| Investment |
A14, A21, A32, A36 |
| Economic activities |
A6, A13, A27, A43 |
| Ownership |
A15, A18 |
| Cost management |
A16, A34 |
| Gaining |
A12 |
| Saving |
A6 |
| Financial advisor |
A6 |
| Cost-control |
A16 |
| Retirement |
A9 |
| Financial goals |
A40 |
| Cost reduction |
A23 |
| Budgeting |
A9 |
| Planning |
A6 |
|
Professional
|
Balanced |
A8, A10, A14, A17, A23, A28, A29, A33, A41 |
| Growth |
A8, A28, A29, A33 |
| Punctual |
A6, A17, A23, A41 |
| Self-discipline |
A12, A14, A23 |
| Public-relationship |
A2, A41, A44 |
| Public-behavior |
A2, A22 |
| Training principles |
A2, A41 |
| On time |
A12, A10 |
| Timely |
A23 |
| Accountable |
A44 |
| Sport agent |
A28 |
| Logical |
A6 |
| Consumption |
A40 |
| Privacy |
A8 |
| Goal |
A33 |
| Career development |
A28 |
| Academic development |
A8 |
| Sportsmanship |
A22 |
| Media |
A41 |
| Technical capability |
A17 |
| Prioritization |
A8 |
| Task |
A14 |
| Advisor |
A23 |
