Table 1.
LVQ segments, COVID-19 safety precautions and level of satisfaction in four groups
| Customer Satisfaction Level | Travel Type |
||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Travelled as a couple |
Travelled solo |
Travelled with family |
Travelled with friends |
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| LVQ Segments | |||||||||||||||
| Segment 1 | Segment 2 | Segment 3 | Segment 1 | Segment 2 | Segment 3 | Segment 1 | Segment 2 | Segment 3 | Segment 1 | Segment 2 | Segment 3 | ||||
| COVID-19 Safety Precautions | No | Customer Satisfaction Level | High | 0 | 5 | 9 | 0 | 7 | 6 | 0 | 1 | 9 | 0 | 20 | 23 |
| Low | 62 | 6 | 41 | 65 | 8 | 26 | 47 | 5 | 26 | 176 | 20 | 99 | |||
| Moderate | 12 | 11 | 48 | 12 | 18 | 29 | 17 | 16 | 44 | 42 | 57 | 122 | |||
| Yes | Customer Satisfaction Level | High | 0 | 0 | 0 | 140 | 117 | 305 | 40 | 34 | 71 | 30 | 16 | 38 | |
| Low | 0 | 0 | 0 | 18 | 0 | 1 | 5 | 1 | 1 | 1 | 0 | 1 | |||
| Moderate | 0 | 0 | 0 | 121 | 8 | 60 | 28 | 2 | 9 | 12 | 0 | 10 | |||