| Items | Factor loading |
|---|---|
| EI1. We invent products and services for new markets | 0.849 |
| EI2. We experiment with new products and services in our markets | 0.825 |
| EI3. We experiment with products and services that are completely new to our company | 0.834 |
| EI4. We make breakthroughs in areas where we have no previous experience | 0.840 |
| EI5. We develop brand-new technologies and skills | 0.813 |
| EI6. We introduce completely improved products | 0.748 |
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