Table 5.

Annual costs to deliver the EMD programme.

Cost Category	Face-To-Face EMD Programme	Online EMD Programme
Product development costs 150 h writing and editing 31-unit programme 62 h updating 31 units of online programme Online personality profiling training	GBP 488 with 180-month amortisation GBP 458 with 180-month amortisation n/a GBP 30 with 180-month amortisation	GBP 677 with 180-month amortisation GBP 458 with 180-month amortisation GBP 189 with 180-month amortisation GBP 30 with 180-month amortisation
Consultancy costs Business development consultant Licensing development consultant Public speaking consultant Marketing and sales consultants	GBP 1179 with 180-month amortisation GBP 617 with 180-month amortisation GBP 33 with 180-month amortisation GBP 240 with 180-month amortisation GBP 289 with 180-month amortisation	GBP 1179 with 180-month amortisation GBP 617 with 180-month amortisation GBP 33 with 180-month amortisation GBP 240 with 180-month amortisation GBP 289 with 180-month amortisation
Website costs Website programmer Website domain name Website content editor	GBP 5736 GBP 4080 GBP 256 GBP 1400	GBP 5736 GBP 4080 GBP 256 GBP 1400
Equipment and software costs Cost of a laptop Mobile phone Internet Cloud storage Video-conferencing license Online booking platform license	GBP 904 GBP 300 GBP 192 GBP 120 GBP 30 GBP 117 GBP 145	GBP 904 GBP 300 GBP 192 GBP 120 GBP 30 GBP 117 GBP 145
Overhead costs Insurance costs Accounting costs Cost of EMD office	GBP 1477 GBP 84 GBP 1158 GBP 235	GBP 1477 GBP 84 GBP 1158 GBP 235
Staffing costs (1)  EMD practitioner costs 1:1 contact programme delivery Life reflection sessions (online) Group sessions (online) (2)  Part-time admin assistant	GBP 23,944 GBP 12,361 n/a n/a GBP 11,583	GBP 14,330 GBP 2335 GBP 183 GBP 229 GBP 11,583
Total annual cost with 180-month amortisation for start-up product development costs and consultancy costs	GBP 33,728	GBP 24,303
Total cost per client per year	GBP 2248 (n = 15)	GBP 1430 (n = 17)