Table 2.

Factors related to energy-drink consumption.

	Β	SE	p	VIF
Gender (Female = 0, Male = 1)	0.24	0.04	<0.001	1.11
Area (Urban = 0, Rural = 1)	0.02	0.04	0.563	1.04
Online energy-drink marketing exposure	0.09	0.02	<0.001	1.07
Energy-drink advertising effect	0.51	0.03	<0.001	1.13
Energy-drink digital marketing cognitive literacy	0.01	0.03	0.696	1.19
Energy-drink digital marketing affective literacy	−0.06	0.03	0.033	1.18
Alcohol use	0.27	0.03	<0.001	1.04
Excessive gaming	0.02	0.01	0.002	1.14

N = 2613. Multiple regression conducted.