Table 4.
Path relationship among the constructs.
| Hypotheses | Std β | Std. error | t-value | Result |
|---|---|---|---|---|
| (H1) Purchase intention (PI) →Purchase behavior (PB) | 0.360∗∗∗ | 0.041 | 11.285 | Supported |
| (H2) Perceived value (PV) → Purchase intention (PI) | 0.254∗∗∗ | 0.036 | 7.926 | Supported |
| (H2a) Perceived susceptibility (PSU) → Perceived value (PV) | 0.097∗∗∗ | 0.022 | 2.802 | Supported |
| (H2b) Perceived severity (PSE) → Perceived value (PV) | 0.254∗∗∗ | 0.028 | 7.240 | Supported |
| (H3a) Perceived susceptibility (PSU) → Perceived efficacy (PE) | 0.190∗∗∗ | 0.032 | 5.284 | Supported |
| (H3b) Perceived severity (PSE) → Perceived efficacy (PE) | 0.066 | 0.038 | 1.848 | Not supported |
| (H3) Perceived efficacy (PE) → Purchase intention (PI) | 0.460∗∗∗ | 0.030 | 12.771 | Supported |
| (H3∗) Perceived efficacy (PE) →Purchase behavior (PB) | 0.379∗∗∗ | 0.040 | 10.110 | Supported |
| (H4) Perceived behavioral control (PBC) → Purchase intention (PI) | -0.050 | 0.030 | -1.565 | Not supported |
| (H4∗) Perceived behavioral control (PBC) →Purchase behavior (PB) | 0.008 | 0.035 | 0.260 | Not supported |
| (H5) Subjective norms (SN) → Purchase intention (PI) | 0.330∗∗∗ | 0.030 | 9.277 | Supported |
CMIN/DF = 4.186, RMSEA = 0.067, CFI = 0.949, IFI = 9.949, TLI = 0.941, NFI = 9.939, PNFI = 0.815, PGFI = 0.823.
∗∗∗
Significant at р < 0.1%.