Table 2.

Interviews conducted for data gathering.

Case	Data gathering period	Informant
Glovo	April 2020–September 2021	Head of marketing and growth, Italy (three interviews) Head of public affairs (two interviews) Community manager (three interviews) Public affairs manager, Italy and Albania (three interviews)
Money	April 2020–October 2021	Country manager, Italy (five interviews) Marketing manager (three interviews) Growth manager (two interviews)
Taxiapp	April 2020–October 2021	Chief executive officer (three interviews) Head of growth and business development (three interviews)
Superstore	February 2020–September 2021	Project manager delivery service (five interviews) Project manager pickup service (three interviews) Chief information officer (one interview) Chief operating officer partner startup (one interview)