Figure 5.

Schematic overview of factors that play a role in sustainable decision-making. Four research directions are outlined and elaborated based on identified factors. RD 1 focuses on individual factors contributing to PEB such as socio-economic status, demographics, attitudes, and beliefs of an individual. RD 2 aims to investigate the possibilities of an intervention for behavior change. In RD 3, the effect of learning stimuli and corresponding media type such as VR, video, or images is explored. RD 4 focuses on contextual factors within the learning paradigm for example packaging design, pricing, and social norms.