Table 3.
Results of Linear Regression
| Estimate | SE | t | P Value | |
|---|---|---|---|---|
| Account type | ||||
| Intercept | 65.8 | |||
| Academic/institutional | 0 | 0 | ||
| Neurosurgeon | –10.6 | 15.302 | –0.6927 | 0.490 |
| Non-neurosurgeon HCP | –17.2 | 17.78 | –0.9674 | 0.336 |
| Non-physician HCP | 0.6 | 16.231 | 0.0369 | 0.971 |
| Non-HCP/medical student | –17.1 | 16.231 | –1.0536 | 0.295 |
| Video aim | ||||
| Intercept | 68.979 | |||
| Entertainment | –17.276 | 8.7622 | –1.9717 | 0.052 |
| Educational | –6.8774 | 8.0636 | –0.8529 | 0.396 |
| Procedure | –6.106 | 9.2004 | –0.6637 | 0.509 |
| Lifestyle | 19.7 | 10.388 | 1.8965 | 0.061 |
| Video characteristics | ||||
| Intercept | 59.983 | |||
| Video length | –0.0299 | 0.11484 | –0.26019 | 0.795 |
| Video hashtags | 0.31378 | 0.99555 | 0.31518 | 0.753 |
| Use of audio | –7.6832 | 7.7031 | –0.99742 | 0.321 |
SE, standard error; HCP, health care provider.