Table 2.
Reference group theory, conditional cash transfers and the role of VHW.
| Attitude towards membership | Eligible for membership | Ineligible for membership |
|---|---|---|
| Aspire to belong (Women who don’t attend the hospital but would prefer to do so) |
Candidate for membership (Trust in clinical expertise) |
Marginal person (VHW and others coach through fear)  
|
| Indifferent to affiliation: (Women already attending the hospital) |
Potential member | Detached non-member (VHW practical support and direction setting)
|
| Motivated not to belong (Women who don’t attend the hospital and prefer to deliver and control the pregnancy by traditional means) |
Autonomous non-member | Antagonistic non-member (VHW awareness and befriending) 
|
VHW: Volunteer health workers.