Table 1.

Number of television advertisements by types of alcoholic beverage

	Total		Weekdays	Weekends	Weekday		Weekend
	(84 days)		(56 days)	(28 days)	(1 day)		(1 day)
	N	%	N	N	N	%	N	%
Total	5215	100.0	3321	1894	59.3	100.0	67.6	100.0
Alcohol bev.	4914	94.2	3148	1766	56.2	94.8	63.1	93.2
Beer, low-malt beer, beer-taste bev.	2303	44.2	1343	960	24.0	40.4	34.3	50.7
Whisky	277	5.3	158	119	2.8	4.8	4.3	6.3
Local bev. (shochu, seishu)	2334	44.8	1647	687	29.4	49.6	24.5	36.3
AFNAB	301	5.8	173	128	3.1	5.2	4.6	6.8

bev., Beverage. AFNAB, alcohol-flavoured non-alcoholic beverage. No wine or other alcoholic beverages were advertised