Table 2.

Density and distribution of television advertisements in APVT and non-APVT

	Weekday			Weekend
	Standardisesd APVT	Standardised Non-APVT	APVT/Non-APVT ratio	Standardisesd APVT	Standardised Non-APVT	APVT/Non-APVT ratio
Total	86.6	48.1	1.80	149.0	46.2	3.23
Alcohol	82.6	45.4	1.82	141.8	42.4	3.34
Beer, low-malt beer, beer-taste beverage	33.3	20.1	1.66	77.7	22.9	3.39
Whisky	5.1	1.9	2.68	12.3	2.1	5.86
Local bev. (shochu, seishu)	44.2	23.3	1.90	51.8	17.4	2.98
AFNAB	4.0	2.7	1.48	7.2	3.9	1.85

APVT Weekdays 6 am – 8 am, 6 pm – 11 pm (7 h), Weekends 6 pm – 11 pm (5 h)

Non-APVT Weekdays 17 h, Weekends 19 h

bev, beverage; AFNAB, alcohol-flavoured nonalcoholic beverage; APVT, adolescents’ popular viewing time