TABLE 6.

Average purchase intention scores by FoPNL (control, octagon, triangle, and magnifying glass), food category (cereal bar, cookie, and snack), type of product (containing 1 and 2 excessive nutrients), nutrition claims (absence and presence), and their interactions.

Effect	Purchase intention Mean (95% confidence interval)
Food category × nutrition claims	Absence			Presence
Cereal bar	2.09 (2.01–2.14)a A			2.12 (2.07–2.17)a A
Cookie	2.03 (1.98–2.07)b A			2.08 (2.03–2.12)b B
Snack	1.88 (1.83–1.93)c A			1.97 (1.92–2.02)c B
FoPNL × food category × type of product	Cereal Bar		Cookie		Snack
	1 excessive nutrient	2 excessive nutrients	1 excessive nutrient	2 excessive nutrients	1 excessive nutrient	2 excessive nutrients
Control	2.64 (2.55–2.74)c A	2.64 (2.54–2.74)c A	2.57 (2.47–2.67)b A	2.65 (2.55–2.75)c b	2.54 (2.44–2.63)b A	2.42 (2.33–2.52)b b
Octagon	1.94 (1.84–2.04)a A	1.81 (1.71–1.90)a,b B	1.84 (1.74–1.94)a A	1.77 (1.67–1.87)a B	1.82 (1.72–1.92)a A	1.65 (1.55–1.75)a B
Triangle	1.95 (1.85–2.05)a,b A	1.72 (1.63–1.82)a B	1.83 (1.73–1.93)a A	1.81 (1.72–1.91)a A	1.80 (1.70–1.90)a A	1.56 (1.47–1.66)a B
Magnifying glass	2.15 (2.05–2.24)b A	1.99 (1.90–2.09)b B	1.92 (1.82–2.02)a A	2.01 (1.91–2.11)b B	1.92 (1.82–2.02)a A	1.68 (1.58–1.78)a B

Different lowercase letters on the same column and uppercase letters on the same line indicate a significant difference using Sidak’s test (p < 0.050). Model adjusted for the questions about interest in health with p < 0.05 and random effects on individuals.