| PC | Smartphone | |||||
|---|---|---|---|---|---|---|
| Text | Image | ImagePush | Text | Image | ImagePush | |
| Female (%) | 37.0 | 34.5 | 36.7 | 65.4 | 63.2 | 60.4 |
| Age (mean) | 50.3 | 50.2 | 49.2 | 43.5 | 43.9 | 42.7 |
| Highly educated (%) | 49.2 | 51.6 | 51.7 | 49.0 | 58.2** | 57.6** |
Note: *p < 0.05; **p < 0.01. Asterisks in the Image and ImagePush columns indicate significant differences between the text and image groups. Bold in PC columns indicates a significant difference between devices within a given group.