| PC | Smartphone | |||||
|---|---|---|---|---|---|---|
| Text | Image | ImagePush | Text | Image | ImagePush | |
| Travel | ||||||
| Female (%) | 37.6 | 32.7 | 37.7 | 65.8 | 62.5 | 60.5 |
| Age (mean) | 50.6 | 48.6 | 49.8 | 43.6 | 45.2 | 42.4† |
| Highly educated (%) | 49.1 | 54.8 | 53.3 | 48.9 | 59.8** | 57.2* |
| Dish | ||||||
| Female (%) | 37.5 | 32.0 | 38.3 | 65.6 | 61.2 | 62.5 |
| Age (mean) | 50.6 | 45.8** | 48.3* | 43.5 | 44.1 | 41.5† |
| Highly educated (%) | 49.2 | 56.8 | 55.8 | 48.9 | 60.9** | 57.8* |
| Location | ||||||
| Female (%) | 65.3 | 61.4 | 61.2 | |||
| Age (mean) | 43.4 | 45.4 | 41.7† | |||
| Highly educated (%) | 49.0 | 58.2** | 56.8* | |||
| Feeling | ||||||
| Female (%) | 65.3 | 59.3 | 59.0 | |||
| Age (mean) | 43.4 | 46.2* | 41.9† | |||
| Highly educated (%) | 49.0 | 62.3** | 54.0 | |||
Note: *p < 0.05; **p < 0.01. Asterisks in the Image and ImagePush columns indicate significant differences between the text and image groups. Bold in PC columns indicates a significant difference between devices within a given group. †in ImagePush columns indicates a significant difference between the Image and ImagePush groups.