Table 2.

Demonstration of the results of the eSports endogamy association coding: concepts and categories.

Associative coding (reference points)	Open coding (reference points)	Original statement enumeration
Incentive settings (180)	Continuous motivation (57) Chance of motivation (38) Diversity of motivation (45) Incentive redeemable (40)	Players will be rewarded for each task they complete; the rewarded equipment appears randomly, with weapons and clothes; their own equipment can be exchanged with other players or sold.
Program settings (163)	Challenge difficulty (10) Rules specific (18) Forming a team (27) Fairness (16) Target focus (14) Timely feedback (17) Quantification of indicators (13) Simple interpersonal relationships (24) Training guidance (9) Easy to operate (15)	The higher the number of levels you play, the more accomplished you are; which level has double points are relatively clear; find a high level team win rate is mostly; everyone in the game is the same; what specific tasks to do are very clear; from the blood bar display to know their life value; kill a monster experience value plus three hundred; we just need to play the game together; each level has instructions; point a keyboard or cell phone page can be operated.
Task settings (147)	Goal specific (30) Able to complete (34) Can start over (46) Flexibility and freedom (37)	The level specifies the task of each level; anyway, it can be completed; if you cannot beat it and die, you can start over; there are a dozen tasks each day that you can choose at will according to your own expertise.