Table 4.

Hypothesis Testing

Path	Hp.	β	t-Statistics	p-value
CQ -> PU	H2	0.406	6.314	0.000**
Con -> Re.Int	H9	0.292	5.630	0.000**
Con -> Sat	H8	0.204	4.377	0.000**
ER -> Sat	H4	0.064	1.017	0.345
IR -> Sat	H5	−0.060	1.013	0.311
IdentR -> Sat	H6	0.126	2.154	0.031*
InteR -> Sat	H7	0.189	3.661	0.000**
PU -> Re.Int	H12	0.275	5.144	0.000**
PU -> Sat	H11	0.392	6.345	0.000**
Re.Int -> Int.R	H13	0.097	2.485	0.013*
PF -> Re.Int	H14	0.295	4.878	0.000**
SQ -> PU	H1	0.094	2.555	0.012*
SAT -> Re.Int	H10	0.223	5.629	0.000**
SrQ -> PU	H3	0.312	5.830	0.000**

Notes: Adjusted R² for Re.Int = 0.802, Adjusted R² for SAT = 0.639 and Adjusted R² for PU= 0.562. *Significant at p < 0.05; **significant at p < 0.01.

Abbreviations: CQ, Content Quality; PU, Perceived Usefulness; Con, Confirmation; SAT, Satisfaction; ER, External Regulations; IR, Introjected Regulations; IdentR, Identified Regulations; InteR, Integrated Regulations; Re.Int, Retention Intention; Int.R, Intention to Recommend; PF, Perceived Fear; SQ, System Quality; SrQ, Service Quality.