Table 8.
Estimation results of the multilayer linear model considering regional heterogeneity.
| (1) | (2) | (3) | (4) | (5) | |
|---|---|---|---|---|---|
| Dependent variable | Attitudes toward green consumption | Green consumption subjective norms | Green consumption perceived behavioral control | Intentions to engage in consumption behavior | Green consumption behaviors |
| Environmental cognition | 0.114*** (0.027) | 0.114*** (0.027) | 0.214*** (0.046) | 0.051*** (0.01) | 0.055*** (0.011) |
| Environmental cognition*northeastern region | −0.046 (0.161) | −0.046 (0.033) | 0.029 (0.068) | −0.027* (0.016) | −0.044 (0.051) |
| Environmental cognition*Central region | −0.105*** (0.034) | −0.105** (0.034) | −0.012 (0.085) | 0.019 (0.014) | −0.0005 (0.051) |
| Environmental cognition* western region | −0.079** (0.033) | −0.079** (0.033) | 0.076 (0.067) | 0.024* (0.013) | −0.034 (0.023) |
| Control variable | YES | YES | YES | YES | YES |
| Intercept | 0.131 (0.254) | 0.121 (0.254) | −1.334** (0.571) | 2.032*** (0.124) | 1.922*** (0.161) |
| N | 3,240 | 3,240 | 3,240 | 3,240 | 3,240 |
Provincial clustering robust standard errors are in parentheses; ***, **, and * represent significance at the 1%, 5%, and 10% levels, respectively.