Table 4. Affinity to SEO topics (grouping).

Response options	Affinity to SEO
Question no. 12.4: Which of the following topics play a role in your professional activity?
purchasing, procurement, logistics	low
finance, controlling	low
production, manufacturing	low
law	low
marketing, sales, distribution	average
IT	average
digitalization, internet	high
e-commerce, online trading	high
online marketing, social media	high
Question no. 12.5: Which of the following topics belong to your training/studies?
business studies or economics	low
engineering, electrical engineering	low
law	low
pedagogy	low
social sciences	low
informatics, business informatics	average
digitalization, internet	high
e-commerce, online trading	high
online marketing, social media	high

SEO: Search engine optimization, IT: Information technology