Table 4. Affinity to SEO topics (grouping).
| Response options | Affinity to SEO |
|---|---|
| Question no. 12.4: Which of the following topics play a role in your professional activity? | |
| purchasing, procurement, logistics | low |
| finance, controlling | low |
| production, manufacturing | low |
| law | low |
| marketing, sales, distribution | average |
| IT | average |
| digitalization, internet | high |
| e-commerce, online trading | high |
| online marketing, social media | high |
| Question no. 12.5: Which of the following topics belong to your training/studies? | |
| business studies or economics | low |
| engineering, electrical engineering | low |
| law | low |
| pedagogy | low |
| social sciences | low |
| informatics, business informatics | average |
| digitalization, internet | high |
| e-commerce, online trading | high |
| online marketing, social media | high |
SEO: Search engine optimization, IT: Information technology