| Step 1: Calculation of correct and incorrect markings | ||
|---|---|---|
| Calculation (addition of variables and dividing by 2, as each marked result is recorded with "2".) | Description (Task, SEO or PSM, device, results type) | New Variable (from the calculation shown in the left column, a new variable is created for step 2 explained below) |
| (ad201+ad202+ad213+ad214)/2
Example: (2+0+2+2)/2=3 ➔ 3 text ads were marked for task A on large screen when ads were to be marked (results type „PSM“) |
Task A, PSM, large screen, text ads |
ad2t01
➔ Thus, „ ad2t01” indicates the number of text ads that have been marked in “task A, PSM results, large screen” (in our example, 3 text ads) |
| (ad203+ad204+ad205+ad206+ad207+ad208+ad209+ad210+ad211+ad212)/2 | Task A, PSM, large screen, organic results | ad2o01 ➔ Number of organic results that have been marked in “task A, PSM results, large screen” |
| (ad401+ad402+ad413+ad414)/2 | Task A, SEO, large screen, text ads | ad4t01 |
| (ad403+ad404+ad405+ad406+ad407+ad408+ad409+ad410+ad411+ad412)/2 | Task A, SEO, large screen, organic results | ad4o01 |
| (bd201+bd202+bd213+bd214)/2 | Task B, PSM, large screen, text ads | bd2t01 |
| (bd203+bd204+bd205+bd206+bd207+bd208+bd209+bd210+bd211+bd212)/2 | Task B, PSM, large screen, organic results | bd2o01 |
| (bd401+bd402+bd413+bd414)/2 | Task B, SEO, large screen, text ads | bd4t01 |
| (bd403+bd404+bd405+bd406+bd407+bd408+bd409+bd410+bd411+bd412)/2 | Task B, SEO, large screen, organic results | bd4o01 |
| (am201+am202+am213+am214)/2 | Task A, PSM, small screen, text ads | am2t01 |
| (am203+am204+am205+am206+am207+am208+am209+am210+am211+am212)/2 | Task A, PSM, small screen, organic results | am2o01 |
| (am401+am402+am413+am414)/2 | Task A, SEO, small screen, text ads | am4t01 |
| (am403+am404+am405+am406+am407+am408+am409+am410+am411+am412)/2 | Task A, SEO, small screen, organic results | am4o01 |
| (bm201+bm202+bm213+bm214)/2 | Task B, PSM, small screen, text ads | bm2t01 |
| (bm203+bm204+bm205+bm206+bm207+bm208+bm209+bm210+bm211+bm212)/2 | Task B, PSM, small screen, organic results | bm2o01 |
| (bm401+bm402+bm413+bm414)/2 | Task B, SEO, small screen, text ads | bm4t01 |
| (bm403+bm404+bm405+bm406+bm407+bm408+bm409+bm410+bm411+bm412)/2 | Task B, SEO, small screen, organic results | bm4o01 |
| (cd201+cd202)/2 | Task C, PSM, large screen, text ads | cd2t01 |
| (cd203+cd204+cd205)/2 | Task C, PSM, large screen, news results | cd2n01 |
| (cd206+cd207+cd208+cd209+cd210+cd211)/2 | Task C, PSM, large screen, organic results | cd2o01 |
| (cd212+cd213+cd214+cd215+cd216+cd217+cd218+cd219)/2 | Task C, PSM, large screen, shopping ads | cd2s01 |
| (cd220)/2 | Task C, PSM, large screen, knowledge graph | cd2w01 |
| (cd401+cd402)/2 | Task C, SEO, large screen, text ads | cd4t01 |
| (cd403+cd404+cd405)/2 | Task C, SEO, large screen, news results | cd4n01 |
| (cd406+cd407+cd408+cd409+cd410+cd411)/2 | Task C, SEO, large screen, organic results | cd4o01 |
| (cd412+cd413+cd414+cd415+cd416+cd417+cd418+cd419)/2 | Task C, SEO, large screen, shopping ads | cd4s01 |
| (cd420)/2 | Task C, SEO, large screen, knowledge graph | cd4w01 |
| (dd201+dd202)/2 | Task D, PSM, large screen, text ads | dd2t01 |
| (dd203+dd204+dd205)/2 | Task D, PSM, large screen, news results | dd2n01 |
| (dd206+dd207+dd208+dd209+dd210+dd211)/2 | Task D, PSM, large screen, organic results | dd2o01 |
| (dd212+dd213+dd214+dd215+dd216+dd217+dd218+dd219)/2 | Task D, PSM, large screen, shopping ads | dd2s01 |
| (dd220)/2 | Task D, PSM, large screen, knowledge graph | dd2w01 |
| (dd401+dd402)/2 | Task D, SEO, large screen, text ads | dd4t01 |
| (dd403+dd404+dd405)/2 | Task D, SEO, large screen, news results | dd4n01 |
| (dd406+dd407+dd408+dd409+dd410+dd411)/2 | Task D, SEO, large screen, organic results | dd4o01 |
| (dd412+dd413+dd414+dd415+dd416+dd417+dd418+dd419)/2 | Task D, SEO, large screen, shopping ads | dd4s01 |
| (dd420)/2 | Task D, SEO, large screen, knowledge graph | dd4w01 |
| (cm201+cm202)/2 | Task C, PSM, small screen, shopping ads | cm2s01 |
| (cm203+cm204)/2 | Task C, PSM, small screen, text ads | cm2t01 |
| (cm205+cm206+cm211+cm212+cm213+cm214)/2 | Task C, PSM, small screen, organic results | cm2o01 |
| (cm208+cm209)/2 | Task C, PSM, small screen, news results | cm2n01 |
| (cm210)/2 | Task C, PSM, small screen, knowledge graph | cm2w01 |
| (cm401+cm402)/2 | Task C, SEO, small screen, shopping ads | cm4s01 |
| (cm403+cm404)/2 | Task C, SEO, small screen, text ads | cm4t01 |
| (cm405+cm406+cm411+cm412+cm413+cm414)/2 | Task C, SEO, small screen, organic results | cm4o01 |
| (cm408+cm409)/2 | Task C, SEO, small screen, news results | cm4n01 |
| (cm410)/2 | Task C SEO, small screen, knowledge graph | cm4w01 |
| (dm201+dm202)/2 | Task D PSM, small screen, shopping ads | dm2s01 |
| (dm203+dm204)/2 | Task D, PSM, small screen, text ads | dm2t01 |
| (dm205+dm206+dm211+dm212+dm213+dm214)/2 | Task D, PSM, small screen, organic results | dm2o01 |
| (dm208+dm209)/2 | Task D, PSM, small screen, news results | dm2n01 |
| (dm210)/2 | Task D, PSM, small screen, knowledge graph | dm2w01 |
| (dm401+dm402)/2 | Task D, SEO, small screen, shopping ads | dm4s01 |
| (dm403+dm404)/2 | Task D, SEO, small screen, text ads | dm4t01 |
| (dm405+dm406+dm411+dm412+dm413+dm414)/2 | Task D, SEO, small screen, organic results | dm4o01 |
| (dm408+dm409)/2 | Task D, SEO, small screen, news results | dm4n01 |
| (dm410)/2 | Task D, SEO, small screen, knowledge graph | dm4w01 |