Table 1.
Description of Facebook paid campaign content and audience.
| Advertisement name | Advertisement description | Audience description | ||||
|
|
Objective | Media | Age (years) | Geographic | Interests or additional targeting | |
| Lookalike Audience Campaign | Conversions | Video | 30 to ≥65 | United States | Lookalike (United States, 1%)—website traffic | |
| CAa Campaign 1 | Conversions | Image | 30 to 55 | Salinas, CA | Breast cancer awareness, National Breast Cancer Foundation, and National Ovarian Cancer Coalition | |
| CA Campaign 2 | Conversions | Video | 30 to ≥65 | Salinas, CA | Advocacy groups for patients with multiple hereditary cancers, focusing on ovarian and breast cancer | |
| CA Campaign 3 | Conversions | Image | 30 to 60 | Downey, Pomona, Santa Ana, CA | Breast cancer awareness and Telemundo or Univision | |
| Cascade Testing 1 | Conversions | Image | 30 to 55 | United States | Facing Our Risk of Cancer Empowered | |
| Cascade Testing 2 | Conversions | Image | 30 to 55 | United States | Facing Our Risk of Cancer Empowered | |
| African American Target Campaign | Traffic | Video | 30 to ≥65 | Birmingham, Montgomery, Alabama; Miami Gardens, Florida; Savannah, Georgia; New Orleans, Los Angeles; Baltimore, Maryland; Detroit, Flint, MI; Jackson, Mississippi; Memphis, Tennessee | N/Ab | |
| NYc Campaign | Traffic | Video | 30 to ≥65 | New York state | Advocacy groups for patients with multiple hereditary cancers, focusing on ovarian and breast cancer | |
| BCOCd Interest Campaign | Traffic | Image | 30 to ≥65 | United States | N/A | |
| BCOC Interest Campaign | Engagement | Image | 30 to ≥65 | Seattle, WAe | The Breast Cancer Research Foundation, national breast cancer Awareness Month, Susan G Komen for the Cure or Living Beyond Breast Cancer | |
| BCOC Interest Campaign | Traffic | Image | 30 to ≥65 | United States | N/A | |
| BCOC Interest Campaign | Traffic | Study video | 30 to 50 | United States | Advocacy groups for patients with multiple hereditary cancers, focusing on ovarian and breast cancer; keywords related to breast and ovarian cancer | |
| BCOC Interest Campaign | Traffic | Study video | 30 to 50 | United States | Advocacy groups for patients with multiple hereditary cancers, focusing on ovarian and breast cancer; keywords related to breast and ovarian cancer | |
| BCOC Interest Campaign | Traffic | Study video | 30 to 50 | United States | Advocacy groups for patients with multiple hereditary cancers, focusing on ovarian and breast cancer; keywords related to breast and ovarian cancer | |
| Latino Target Campaign | Traffic | Image | 30 to ≥65 | Brownsville, El Paso, Laredo, McAllen, Texas; Hialeah, Florida; Downey, Oxnard, Pomona, Salinas, Santa Ana, CA | N/A | |
| BCOC Interest Campaign | Traffic | Image | 30 to ≥65 | United States | Advocacy groups for patients with multiple hereditary cancers, focusing on ovarian and breast cancer; keywords related to breast and ovarian cancer | |
| BCOC Interest Campaign | Traffic | Study video | 30 to ≥65 | United States | Advocacy groups for patients with multiple hereditary cancers, focusing on ovarian and breast cancer; keywords related to breast and ovarian cancer | |
| WA Campaign | Conversions | Image | 30 to 50 | Seattle, WA | Essence (magazine) and Latina (magazine) | |
aCA: California.
bN/A: not applicable.
cNY: New York.
dBCOC: breast cancer and ovarian cancer.
eWA: Washington.