Table 2.
Summary of enrollment and randomization data.
| Step in enrollment protocol | Total unique visitors | ||
| MAGENTAa Facebook page content, n | |||
|
|
Reach | 407,769 | |
|
|
Engagement (clicks, reactions, comments, and Facebook content shares) | 57,248 | |
|
|
Study website shares | 1948 | |
|
|
Study video views | 31,358 | |
| MAGENTA MD Anderson webpage | |||
|
|
Unique visitors, N | 34,715 | |
|
|
Clicks on Get Started link, n (%) | 22,029 (63.5) | |
| REDCapb introductory message, n (%) | |||
|
|
Clicks on Submit link | 14,025 (40.4) | |
| REDCap eligibility , n (%) | |||
|
|
Started eligibility questionnaire | 13,983 (40.3) | |
|
|
Completed eligibility questionnaire | 10,883 (31.3) | |
|
|
Number eligible | 4887 (14.1) | |
|
|
Number ineligible | 5996 (17.3) | |
aMAGENTA: Making Genetic Testing Accessible.
bREDCap: Research Electronic Data Capture.