Table 3.
Global summary of results for all paid campaigns.
| Advertisement name and objective | Reach | Post engagement, n (%) | Page engagement, n (%) | Video plays, n (%) | Link clicks, n (%) | Results, n (%) | Cost per results (US $) |
| BCOCa Interest 8 and traffic | 2280 | 43 (1.89) | 46 (2.02) | N/Ab | 37 (1.62) | 37 (1.62) | 1.35 |
| Latino 7 and traffic | 11,062 | 217 (1.96) | 223 (2.02) | N/A | 204 (1.84) | 204 (1.84) | 1.23 |
| BCOC Interest 6 and traffic | 7536 | 1397 (18.54) | 1397 (18.54) | N/A | 266 (3.53) | 266 (3.53) | 0.94 |
| BCOC Interest 5 and traffic | 10,436 | 2069 (19.83) | 2069 (19.83) | N/A | 280 (2.68) | 280 (2.68) | 1.07 |
| BCOC Interest 4 and traffic | 34,648 | 6536 (18.86) | 6536 (18.86) | N/A | 640 (1.85) | 540 (1.56) | 1.94 |
| BCOC Interest 9 and traffic | 2050 | 351 (17.12) | 351 (17.12) | N/A | 20 (0.98) | 20 (0.98) | 2.00 |
| African American and traffic | 9382 | 7308 (77.89) | 7308 (77.89) | N/A | 319 (3.40) | 319 (3.40) | 0.63 |
| Cascade Testing 1-2 and conversions | 132,480 | 3341 (2.52) | 3342 (2.52) | N/A | 3326 (2.51) | 2514 (1.90) | 0.17 |
| WAc and conversions | 20,732 | 313 (1.51) | 317 (1.53) | N/A | 298 (1.44) | 73 (0.35) | 5.29 |
| CAd 3 and conversions | 35,976 | 2022 (5.62) | 2022 (5.62) | N/A | 2022 (5.62) | 1692 (4.70) | 0.21 |
| NYe Campaign and traffic | 395 | 186 (47.09) | 186 (47.09) | N/A | 14 (3.54) | 14 (3.54) | 0.53 |
| Lookalike 1 and conversions | 19,240 | 7142 (37.12) | 7142 (37.12) | 12,244 (63.64) | 1130 (5.87) | 880 (4.57) | 0.40 |
| BCOC Interest 1 and traffic | 1587 | 31 (1.95) | 33 (2.08) | N/A | 7 (0.44) | 7 (0.44) | 3.77 |
| BCOC Interest 2 and engagement | 334 | 55 (16.47) | 55 (16.47) | N/A | N/A | 55 (16.47) | 0.27 |
| BCOC Interest 3 and traffic | 746 | 10 (1.34) | 10 (1.34) | N/A | 10 (1.34) | 10 (1.34) | 1.50 |
| CA 2 and conversions | 35,752 | 21,444 (59.98) | 21,444 (59.98) | 7548 (21.11) | 3147 (8.80) | 2530 (7.08) | 0.29 |
| CA 1 and conversions | 23,872 | 1637 (6.86) | 1637 (6.86) | N/A | 1637 (6.86) | 1406 (5.89) | 0.35 |
aBCOC: breast cancer and ovarian cancer.
bN/A: not applicable.
cWA: Washington.
dCA: California.
eNY: New York.