Table 3. Examples on how behavioural science can be used to develop effective interventions to stimulate desired behaviour.
COVID-19 crisis | Global Financial Crisis | Climate crisis | |
---|---|---|---|
problem desired behaviour | virus transmission physical distancing | housing bubble reduce risk taking | greenhouse gas emission increase vegetarian diets |
direct measurement | physical distances between people measured using UWB | propensity to sell assets | number of vegetarian dishes sold |
intervention | psychological mechanism: reward [28] pedestrian behaviour: follow signage [29] practical: adjust shopping cart regulations |
psychological mechanism: salience [40], disposition effect [16] | psychological mechanism: salience [40] practical: visibility |
experimental design and analysis | see current paper | see Frydman & Rangel (2014) [41] | see Kurz (2018) [42] |
policy recommendation | reward people for keeping their distance | decrease salience of information related to capital gains | increase salience of vegetarian dishes |