Table 6.

Estimated COVID-19 Effects with Heterogenous Tastes by K-means Clustering.

Variables	NRF				NPI
	(1)	(2)	(3)	(4)	(5)	(6)	(7)	(8)
National Cases	−0.155*	−0.158***	−0.176***	−0.218***	−0.013*	−0.046***	−0.030**	−0.070***
	(0.072)	(0.030)	(0.028)	(0.055)	(0.007)	(0.007)	(0.011)	(0.019)
Local Cases	−0.131**	−0.281***	−0.279***	−0.331***	−0.017**	−0.030***	−0.033**	−0.023**
	(0.046)	(0.047)	(0.031)	(0.044)	(0.006)	(0.008)	(0.011)	(0.010)
K-means 500		Yes				Yes
K-means 1000			Yes				Yes
K-means 1500				Yes				Yes
Other Control Variables	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes
City-month	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes
Chain FE	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes
City FE	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes
Day of the week FE	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes
Hour FE	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes
Month FE	Yes	Yes	Yes	Yes	Yes	Yes	Yes	Yes
Observations	144,044	144,044	144,044	144,044	144,044	144,044	144,044	144,044
R-squared	0.030	0.180	0.190	0.203	0.042	0.260	0.269	0.276