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. 2022 Oct 1;11(19):3059. doi: 10.3390/foods11193059

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© 2022 by the authors.

Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).

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Results linked to emotional and conceptual product associations for aggregate sample across 2494 consumers in USA, Australia, Singapore and India shown for aggregate sample the five plant-based (PB) food categories included in the research. (A) Plot of the first two dimensions following Correspondence Analysis; (B) Impact on average willingness to consume (WTC) based on Penalty/Lift analysis. In (A), PB food categories are shown in bold and italic font. In (B), grey font used for terms where change in WTC is not significantly different from zero at the 5% level of significance.

Results linked to emotional and conceptual product associations for aggregate sample across 2494 consumers in USA, Australia, Singapore and India shown for aggregate sample the five plant-based (PB) food categories included in the research. (A) Plot of the first two dimensions following Correspondence Analysis; (B) Impact on average willingness to consume (WTC) based on Penalty/Lift analysis. In (A), PB food categories are shown in bold and italic font. In (B), grey font used for terms where change in WTC is not significantly different from zero at the 5% level of significance.