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. 2022 Oct 1;11(19):3059. doi: 10.3390/foods11193059

Figure 3.

Figure 3

Results linked to situational use product associations for aggregate sample across 2494 consumers in USA, Australia, Singapore and India shown for the five plant-based (PB) food categories included in the research. (A) Plot of the first two dimensions following Correspondence Analysis; (B) Impact on average willingness to consume (WTC) based on Penalty/Lift analysis. In (A), PB food categories are shown in bold and italic font. In (B), change in WTC is significantly different from zero (p < 0.05) for all terms.