Table 2.
Indirect effects of touch simulation on VR store satisfaction
| Path | Effect | BootSE | 95% Confidence interval | |
|---|---|---|---|---|
| LLCIa | ULCIb | |||
| Total | 0.307 | 0.092 | 0.127 | 0.495 |
| Indirect path 1 | 0.278 | 0.078 | 0.131 | 0.439 |
| Indirect path 2 | − 0.021 | 0.041 | − 0.125 | 0.038 |
| Indirect path 3 | 0.050 | 0.036 | 0.003 | 0.142 |
Indirect path 1: Touch simulation→VR shopping self-efficacy →VR store satisfaction
Indirect path 2: Touch simulation →VR shopping pleasure →VR store satisfaction
Indirect path 3: Touch simulation →VR shopping self-efficacy →Pleasure VR store satisfaction
aLLCI: lower limit confidence interval
bULCI: upper limit confidence interval