Table 2.
How MNEs versus MNPs differ on common issues of social responsibility
Common areas of CSR research | Multinational enterprises (MNEs) | Multinational platforms (MNPs) |
---|---|---|
Sources of illegitimacy |
Home-country identity Lack of institutional embeddedness |
Disruptive business models Frictions between complementors and users |
Home-country impact | Global arbitrage and outward transfer of irresponsible operations | Data storage and security concerns |
Host-country impact | Donate to gain social licenses | New regulation imposed |
Typical CSR behaviors |
CSR disclosure Philanthropy |
Socially responsible treatment of complementors and users, and elicit social responsibility of those actors |
Role of the lead firm | Vouch for conformity in global supply chain | Establish global norm within its ecosystem |