Clinical and Experimental |
Craving [10] |
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Craving increased after offering NoLo drinks, with a significant correlation with severity of alcohol dependence.
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NoLo drinks were viewed as a good alternative to blend in at social events (used by 47% of the ex-patients after leaving treatment).
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Autonomic reactivity to alcohol-related cues [11,12] |
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Neuroendocrine activity [13,14] |
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Participants with AUD dependence:
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Depressed cortisol values
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Significantly larger and more rapid glucose and insulin responses to the consumption of NoLo beer
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Decreased plasma testosterone during the presentation of the real beer and increased after trying the placebo beer
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Luteinizing hormone decreased during the presentation of the real beer.
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Drinking restraint (particularly temptation to drink) [15] |
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Consumption was positively related to the temptation to drink
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Interaction between restriction and the expected beverage: high restriction participants consumed more when they expected alcohol and less when a non-alcoholic beverage was expected, and vice versa for those on low restriction.
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The expectation of receiving an alcoholic beverage and the actual receipt of it were significantly related to subjective ratings of intoxication.
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Epidemiological Studies |
[7] |
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Heavy drinkers tended to use NoLo drinks on top of the existing consumption of alcoholic drinks.
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HD were more likely to use NoLo drinks on specific occasions rather than as a way to cut back alcohol consumption.
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Product Description/Labelling Studies |
Product labeling [16,17,18] |
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Significant linear trend whereby the ml of drink consumed increased as the label on the drink indicated lower alcohol strength.
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Consumption was greater when a numerical descriptor of alcohol strength was included.
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Product appeal decreased as the %ABV decreased. Products with the verbal descriptors “Low” and “Super low” had significantly lower appeal (especially if combined with no or 0% ABV).
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