Table 9.
Awareness of the Health Food Network consumer navigation site.
| I Know This Site | I Have Seen This Site | I Do Not Know This Site | p-Value | |
|---|---|---|---|---|
| Both | 2.2 | 3.8 | 94.0 | 0.035 |
| DS | 0.6 | 3.0 | 96.4 | |
| PM | 0.4 | 1.8 | 97.8 | |
| None | 1.8 | 3.4 | 94.8 |
n = 2000. Results are shown as percentages (%) within each consumer group. The difference among groups was examined using the chi-squared (χ2) test. Both: dietary supplement and prescription medicine users, DS: dietary supplement users, PM: prescription medicine users, None: non-users.