Table 4.
Visitor questionnaire.
| Question number | Questions and options | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Gender | □Male | □Female | |||||||
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| 2 | Age | |||||||||
| □Under 18 | □18–28 | □29–39 | □40–55 | □Over 55 | ||||||
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| 3 | Education level | |||||||||
| □High school and below | □High school and technical secondary school | □Junior college and undergraduate | □ Master's degree or above | |||||||
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| 4 | Identity | |||||||||
| □Staff of government agencies/institutions | □Company boss/employee | |||||||||
| □Scientific research/education/medical workers | □Student | □Soldier | □Retiree | |||||||
| □Others (please specify) | ||||||||||
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| 5 | Travel method | |||||||||
| □Travel organized by travel agencies | □Free travel | |||||||||
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| 6 | Do you like Shaanxi culture? | □Yes | □No | |||||||
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| 7 | Do you feel the historical and cultural experience of Shaanxi in Xi'an? | □Yes | □No | |||||||
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| 8 | Understanding of Shaanxi history and culture | |||||||||
| □Not at all | □Do not understand | □Generally | □Understand | □Understand well | ||||||
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| 9 | Evaluation of Xi'an tourism and cultural experience | |||||||||
| □Very satisfied | □Satisfied | □Generally | □Dissatisfied | □Very dissatisfied | ||||||
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| 10 | Are you willing to participate in the Shaanxi historical and cultural experience? | □Yes | □No | |||||||
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| 11 | Favorite form of cultural experience | |||||||||
| □Cultural exhibition hall | □Cultural experience hall | □Humanistic performance | □Interactive experience | □Cultural attractions | ||||||
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| 12 | Reasons that affect your experience of Shaanxi history and culture | |||||||||
| □Like natural scenic spots | □Poor publicity | |||||||||
| □Do not pay attention | □Very concerned about and love the history and culture of Shaanxi | |||||||||
| □Cultural experience is traditional | ||||||||||
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| 13 | Are you satisfied with the form and content of the current cultural experience? | □Yes | □No | |||||||
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| 14 | Would you like to participate in cultural experience activities using MR technology? | |||||||||
| □Yes | □No | |||||||||
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| 15 | Expectations for the development of the cultural tourism industry | |||||||||
| Agree very much | Agree | Generally | Disagree | Very disagree | ||||||
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| Hope there are many new forms | ||||||||||
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| Desire to develop a unique cultural experience | ||||||||||
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| Hope the new technology can be applied to cultural tourism | ||||||||||