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. 2022 Jun 23;6(10):1372–1380. doi: 10.1038/s41562-022-01388-6

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© The Author(s) 2022

Open Access This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made. The images or other third party material in this article are included in the article’s Creative Commons license, unless indicated otherwise in a credit line to the material. If material is not included in the article’s Creative Commons license and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/.

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Fig. 4 — a, The impact of a modest combined approach to intervention (described in the text, green) and each intervention applied individually. b, The impact of a more aggressive combined approach (described in the text, green) and each intervention applied individually. c, Relationship between engagement within the largest viral event for a given incident and subsequent engagement. d, Expected post-event engagement given the action taken during an event. The dots and lines within the violins indicate the median and interquartile range.