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. 2022 Oct 17;8(10):e11065. doi: 10.1016/j.heliyon.2022.e11065

Table 6.

Coefficients of determination R2.

S/R Variables R2 Strength
1. Social Media Usage .593 Moderately Strong
2. Electronic Word of Mouth .528 Moderately Strong
3. Online Shopping Acceptance .510 Moderately Strong