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Path analysis and P-value.
| Hyp. | Relationship | Path | t-value | Sign |
|---|---|---|---|---|
| H1a | S.H.S > SME | 1.057 | 98.729 | ∗∗∗ |
| H1b | SHS > WOM. | .299 | 7.025 | ∗∗∗ |
| H2 | SME > WOM. | .543 | 13.705 | ∗∗∗ |
| H3 | SME > OSA. | .340 | 3.621 | ∗∗∗ |
| H4 | WOM > OSA. | .644 | 5.666 | ∗∗∗ |
Note: SHS is Social Media Habits, SME is Social Media Usage, WOM is Word of Mouth, and OSA is online shopping acceptance.
