Item	Yes	No
1. The product has sanitary registration
2. The product is to sell over the counter
3. The advertising shown is simultaneous or together with another product
4. The advertising induces, in any manner, the indiscriminate, permanent, or unnecessary use of the product.
5. The advertising is presented claims not based on scientific evidence
6. The advertising includes curative properties for chronic diseases not supported by scientific evidence.
7. The advertising induces, in any manner, to assume that this product has preventive properties for a disease with no solid scientific evidence.
8. The advertising induces, in any manner, to assume that this product could be used by healthy people to improve their health status.
9. The advertising includes claims not supported by the pharmacological properties, for example: “most selected product, the only, the best, the most frequently used, fully confinable, the most effective, completely safe” o similar claims.
10. The advertising induces, in any manner, the use in children o it is not mentioning the restriction in use in that group.
11. The advertising induces, in any matter, the use during pregnancy o breastfeeding o it is not mentioning the restriction in use in those groups.
12. The advertising contains claims like: “demonstrated in clinical trials, clinically proved, recommended by experts or institutions” with no evidence.
13. The advertising contains claims like “authorized by the National Sanitary Authority or the Ministry of Public Health”
14. The advertising induces the use and consumption of the product based on the opportunity to receive prizes.
15. The advertising uses nudity images that are out of context to promote the purchase of the product.
16. The advertising uses images, and names of health professionals or medical associations to claim they recommend the use of this product. For example, FDA, or Ecuadorian Society of Health, 8 of every 10 physicians recommend…
17. The advertising is used in shopping malls, sports events, public activities, or similar
18. The advertising contains negative claims against generic drugs.
19. The advertising contains offensive claims about other competitor products.
20. The advertising refers to active ingredients that are not contained in the product, for example, this product does not contain ephedrine.
21. The advertising refers to potential side effects that will not happen with the use of this product, for example, it is not addictive.