Table 2.
Exposure (self-report) of parents of children under 2 years of age to digital marketing of formula and baby food in Mexico
| Exposure and frequency | % |
| Any exposure in the last month | 93.9 |
| Sites of exposure to digital marketing | |
| Social media | 77.4 |
| Search engines on the internet | 48.5 |
| Online stores | 33.4 |
| Company’s official websites | 22.9 |
| Blogs | 20.6 |
| 14.2 | |
| Apps | 12.8 |
| Webinars/conferences | 1.9 |
| None | 6.1 |
| Frequency | |
| 1–2 times per week | 25.4 |
| 3–5 times per week | 34.0 |
| Daily | 15.9 |
| <1 time per week | 11.1 |
| None | 4.5 |
| Not reported/do not remember | 9.0 |
| Number of formula and baby food products seen in digital marketing in the last month (mean±SD) | 26±0.55 |
| Tertile 1 | 9.4±0.28 |
| Tertile 2 | 23.5±0.20 |
| Tertile 3 | 47.0±0.74 |
| Marketing of formula and baby food on sponsored online games for children* | 69.1 |
| Brands with the highest report of marketing in digital media | |
| Gerber | 80.5 |
| Nido | 72.7 |
| NAN | 64.9 |
| Enfagrow | 59.9 |
| Danonino | 47.9 |
| Enfamil | 47.0 |
| Products with reports on marketing in digital media | |
| Formulas | |
| Infant formulas (0–6 months) | 91.9 |
| Follow-on formulas (6–12 months) | 84.2 |
| Growing-up milk (+12 months) | 89.3 |
| Special formulas† | 88.4 |
| Baby foods | |
| Cereals | 69.6 |
| Porridge | 77.3 |
| Yoghurt | 70.8 |
| Chips, cookies, puffs, snacks | 44.7 |
| Juices | 63.7 |
| Water | 58.2 |
| Organic baby food | 54.7 |
Online survey (n=1074).
*From 385 parents who reported that their youngest child uses mobile devices to play online games or watch videos.
†Functional/fortified formulas, lactose-free formulas and hypoallergenic formulas.