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. 2022 Oct 17;12(20):2802. doi: 10.3390/ani12202802

Figure 1.

Figure 1

The reputational value cycle of zoos. A good zoo reputation can act as a positive reinforcement loop engine. It will ensure supportive public and staff, attract more visitors and revenue, and provide access to public funding. These will allow investment in strategic initiatives (animal welfare, staff, educational projects, and wildlife conservation), enabling the zoo to act according to its mission.