Table 8.

Results of the multiple regressions applied to predict differences in emotional appeal (EMA) from gender, age, and education level (EDL), pet ownership (PETOWN), urbanization (URBANIZ), income level (INCOME), and zoo familiarity (FAM-ZOO). In the table the p-values < 0.05 indicate the corresponding variable is a statistically significant predictor of the outcome variable.

Emotional Appeal	B	SEB	$\mathit{\beta }$	t	Sig.
Gender	−0.115	0.313	−0.025	−0.369	0.713
AGE	0.464	0.163	0.204	2.854	0.005
EDL	−0.269	0.246	−0.076	−1.092	0.276
PETOWN	−0.014	0.299	−0.003	−0.047	0.963
URBANIZ	−0.152	0.167	−0.061	−0.910	0.364
INCOME	−0.018	0.087	−0.014	−0.207	0.836
FAM_ZOO	0.229	0.095	0.161	2.417	0.016