Table 1.
Hypotheses | Study | Results |
---|---|---|
Eco-label information presentation (SPEI vs. JPEI) * consumers’ eco-label knowledge → Cognitive fluency | ||
H1a: Significant difference for low eco-label knowledge consumers | Study 1 | √ |
H1b: No difference for high eco-label knowledge consumers | Study 1 | √ |
Spatial distance of JPEI (spatially contiguous vs. spatially partitioned) * consumers’ eco-label knowledge → Cognitive fluency → Purchase intentions | ||
H2a: Significant difference for low eco-label knowledge consumers | Study 2 | √ |
H2b: No difference for high eco-label knowledge consumers | Study 2 | √ |
Information type of JPEI (functional vs. emotional) * consumers’ construal level (high vs. low) → Cognitive fluency → Purchase intentions | ||
H3a: Functional JPEI for low-construal consumers | Study 3 | √ |
H3b: Emotional JPEI for high-construal consumers | Study 3 | √ |
Note: * means interactive effect.