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. 2022 Oct 27;53(11):14493–14514. doi: 10.1007/s10489-022-04254-0

Table 8.

Google Trends and their correlation coefficients with Paris, Amsterdam, and Lisbon tourist volume

Paris Amsterdam Lisbon
Keywords Pearson Correlation Keywords Pearson Correlation Keywords Pearson Correlation
Paris museum 0.944 Amsterdam station 0.965** Lisbon restaurant 0.967**
Paris flight 0.937** Amsterdam tour 0.956** Lisbon airport 0.958**
Paris airport 0.931** Amsterdam food 0.951** Lisbon 0.949**
Paris cruise 0.931** Brussels 0.950** Lisbon food 0.947**
Paris food 0.930** Amsterdam airport 0.948** Lisbon metro 0.944**
Paris hotel 0.925** Amsterdam bus 0.947** Lisbon tour 0.942**
Paris station 0.925** Amsterdam cruise 0.941** Lisbon bus 0.940**
Paris train 0.922** Amsterdam 0.940** Lisbon bar 0.933**
PARIS ORLY airport 0.921** Amsterdam trip 0.934** Lisbon station 0.925**
Paris metro 0.915** Schipol airport 0.933** Lisbon flight 0.924**

The table only shows the top 10 keywords of Pearson Correlation. ** denotes that the keywords and tourism volume have a significant correlation at the 1% level (two-tailed). The words in bold are the top three Google Trends associated with tourism volume