Table 2.
The measurement items and CFA results.
| Item | Standardized loading | |
|---|---|---|
| (CSR) Community | The restaurant supports local charities. | 0.74 |
| The __ restaurant supports the community and charitable activities. | 0.79 | |
| The________ restaurant supports education. | 0.75 | |
| (CSR) Employee | The _______ restaurants offers fair treatment of all employees. | 0.81 |
| The _______ restaurant cares employees’ well-being. | 0.80 | |
| The _______ restaurant provides employee training for green management. | 0.69 | |
| (CSR) Customer | The _______ restaurant offers discounts to customers for take-out orders. | 0.65 |
| The _______ restaurant offers a free hot drink (Turkish tea) to customers. | 0.62 | |
| The _______ restaurant offers financial support for family meals. | 0.82 | |
| (CSR) Environment | The _______ restaurant tries to reduce their use of disposable products. | 0.72 |
| The _______ restaurant uses sustainable materials. | 0.81 | |
| The _______ restaurant uses energy-efficient equipment. | 0.83 | |
| Trust | I can rely on the _______ restaurant’s promises. | 0.66 |
| The _______ restaurant guarantees satisfaction. | 0.80 | |
| I have confidence in the _______ restaurant. | 0.75 | |
| The _______ restaurant is trustworthy. | 0.73 | |
| Brand loyalty | I intend to continue to visit the _______ restaurant. | 0.66 |
| I think I am very loyal to the _______ restaurant. | 0.78 | |
| I would recommend the _______ restaurant to others. | 0.64 | |
| I always visit the _______ restaurant, although there are a number of restaurants available. | 0.75 | |
| Supportive intention | I am willing to discuss the _______ restaurant’s responsible activities with others. | 0.82 |
| I am willing to search for more information on the _______ restaurant’s responsible activities | 0.85 | |
| I am willing to pay more attention to the _______ restaurant’s responsible activities. | 0.74 |